Full Job Description
Position: Digital Content Strategist
Company Overview
Join us at InnovateTech Inc., a leading technology and e-commerce company with a mission to transform everyday experiences through innovative digital solutions. As a powerhouse recognized for driving sales, expanding brand presence, and engaging communities, we are committed to excellence and creativity. Located in the vibrant city of Bixby, Oklahoma, we strive to foster a collaborative work environment where innovation thrives, and creativity knows no bounds.
About Bixby
Bixby is a charming city that offers a unique blend of suburban comfort and access to urban amenities. With a growing population that values community, family, and a strong local economy, Bixby has become a beacon for talented professionals. Living in Bixby gives you access to beautiful parks, exceptional schools, and an array of recreational facilities, making it an ideal place for both career and lifestyle. Come for the job, stay for the community!
Job Overview
As a Digital Content Strategist at InnovateTech Inc., you will play a pivotal role in developing and implementing high-impact digital content strategies that drive engagement, conversion, and brand loyalty. You will be responsible for creating, curating, and managing compelling content across various digital channels while leveraging analytics and customer insights to inform our approach.
Key Responsibilities
- Conduct thorough market research to understand target audience needs and the competitive landscape, ensuring our content strategies are timely and relevant.
- Develop and execute a comprehensive content strategy across various platforms, including social media, email marketing, blogs, and our corporate website.
- Create engaging content that aligns with our brand voice, drives traffic, and encourages user interaction.
- Collaborate with cross-functional teams, including marketing, design, product development, and sales, to ensure our content supports broader marketing efforts.
- Leverage SEO best practices to optimize content for organic search traffic, including use of relevant keywords, meta descriptions, and appropriate tags.
- Monitor, analyze, and report on digital content performance using tools such as Google Analytics, social media insights, and other analytics platforms.
- Stay updated on industry trends, content marketing developments, and emerging technologies to maintain a competitive edge.
- Manage editorial calendars, deadlines, and deliverables to ensure timely content production and publication.
- Train and mentor junior content creators to nurture talent and foster a culture of continuous learning.
- Engage with our audience through active participation in digital discussions and promoting user-generated content initiatives.
Qualifications and Skills
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience as a Digital Content Strategist or similar role, particularly within a tech or e-commerce company.
- Proven experience in content creation, campaign strategy, and execution, with a solid portfolio showcasing your abilities.
- Excellent writing and editing skills, with a keen eye for detail, grammar, and style.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Strong understanding of SEO principles and best practices.
- Ability to draw insights from analytics and apply findings to improve content performance.
- Proficient in using social media platforms and understanding their unique strengths in content promotion.
- Strong project management skills, with the ability to juggle multiple tasks and meet tight deadlines.
- Exceptional communication and collaboration skills, with a positive attitude and a willingness to contribute to team success.
What We Offer
At InnovateTech Inc., we pride ourselves on fostering a supportive workplace that encourages innovation and professional growth. Join us to benefit from:
- A competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement plan with employer matching contributions.
- Generous paid time off, including vacation and holidays.
- Opportunities for professional development, including workshops and industry conferences.
- A collaborative and inclusive company culture that values diversity and teamwork.
Application Process
If you are ready to take the next step in your career as a Digital Content Strategist and make an impact in a thriving company, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experiences, and a portfolio showcasing your previous content work.
Join InnovateTech Inc. and play a key role in shaping the future of digital engagement. We look forward to welcoming you to our innovative team in Bixby, Oklahoma!